Telecel Ghana says it is reviewing a legal claim brought against the company by Madam Faustina Djagbele Abbey, who alleges that her photograph was used without consent in a campaign for the company’s ‘Telecel Red Save’ digital savings product.
The company, in a brief public statement, acknowledged reports of the lawsuit and assured the public that it takes “matters of privacy, imagery consent and intellectual property seriously.”
“We are currently reviewing the details of this claim to establish the facts,” Telecel noted, adding: “We appreciate the public’s understanding as this process runs its course.”
The suit, filed on May 23, 2025, by Madam Abbey through her lawyer Bernard Owiredu Donkor of Thompson Law Consult, alleges that her image was used across multiple platforms, including social media, without her knowledge or permission.
According to the statement of claim, the unauthorised use of her likeness violated her right to privacy and personal liberties and amounted to an abuse of her image rights.
Madam Abbey contends that the publicity generated by the campaign led friends, family, and customers to believe she had come into considerable wealth. She claims this misconception damaged her personal relationships and affected her mental well-being.
The case draws attention to growing concerns about corporate advertising practices and the importance of obtaining clear and explicit consent before using individuals’ images for commercial purposes—particularly in a digital age where such materials can be widely disseminated in seconds.
Telecel Ghana, is one of the country’s largest telecom providers.